The interpretation of Industry 4.0 by Hungarian technology-oriented startups
Keywords:
Startups, Industry 4.0, Hungary, business scalingAbstract
Technology-oriented startups are valued participants of the economy in the 21st century. By inventing and bringing new technologies to the market, this sector supports not only the growth of competitiveness in the corporate sector but that of the standard of living as well. These companies reinterpret the meaning of enterprise by building new functional business strategies, collaborations and business models. As of changing production sequences, conditions of business activity will change together. In the near future, not only the activity of organisations but of technology and business platforms, networks shall be controlled and developed along the value production chain. As attitude to customers will undergo serious changes, the meaning of team working will also be reinterpreted. The carrier of changes will be the Industry 4.0 framework. Due to this, information technology will not exclusively support business but establish new business value by utilizing companies’ tools and resources. The aim of this paper is to present by a recent survey the attitude of Hungarian technology-oriented startups to the changing business environment in the era of Industry 4.0 which can already be observed in many sectors. The author of this paper believes that technology-oriented startups may take serious role in Europe to fight against low wage countries in the world.
References
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OECD (2018c). Enhancing SME access to diversified financing instruments. Discussion Paper. SME Ministerial Conference 2018 February 22-23 Mexico City.
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Porter, M. E., & Heppelmann, J. E. (2015). How smart, connected products are transforming companies. Harvard Business Review, 93(10), 96-114.
Prause, G. (2015). Sustainable business models and structures for Industry 4.0. Journal of Security and Sustainability Issues 5(2), 159–169. https://doi.org/10.9770/jssi.2015.5.2(3)
PWC (2016). Industry 4.0: Building the digital enterprise. https://www.pwc.com/gx/en
/industries/industries-4.0/landing-page/industry-4.0-building-your-digital-enterprise-april-2016.pdf
PWC (2018a). Global Digital Operations Study 2018 - How industry leaders build integrated operations ecosystems to deliver end-to-end customer solutions. https://www.strategyand.pwc.com/media/file/Global-Digital-Operations-Study_Digital-Champions.pdf
PWC (2018b). Industry 4.0: The perspective of early stage and scale-ups in Belgium. https://www.pwc.be/en/documents/20181022-industry-4-0-report-start-ups-scale-ups.pdf
Szabó, Zs. R., Horváth, D., & Hortoványi, L. (2019). Hálózati tanulás az ipar 4.0 korában. Közgazdasági Szemle 66(1), 72–94. https://doi.org/10.18414/KSZ.2019.1.72
Szalavetz, A. (2016). Az ipar 4.0 technológiák gazdasági hatásai ‒ Egy induló kutatás kérdései. Külgazdaság, 60(7-8), 27-50.
Vecsenyi, J. (2011). Kisvállalkozások indítása és működtetése. Perfekt Kiadó Budapest.
Almus, M., & Nerlinger, E. A. (1999). Growth of New Technology-Based Firms: Which Factors Matter? Small Business Economics, 13, 141–154.
Adamik, A., & Nowicki, M. (2018). Preparedness of companies for digital transformation and creating a competitive advantage in the age of Industry 4.0 https://doi.org/10.2478/picbe-2018-0003
Baldassarre, F., Ricciardi, F., & Campo, R. (2017). The advent of Industry 4.0 in manufacturing industry: Literature review and growth opportunities. https://hrcak.srce.hr/file/276313.
Bertelsmann S. (2015). Scaling social impact in Europe. Quantitative analysis of national and transnational scaling strategies of 358 social enterprises. https://www.bertelsmann-stiftung.de/fileadmin/files/user_upload/BST_ScalingSocialImpactInEurope_final.pdf
Blank, S. (2013). Why the lean startup changes everything. Harvard Business Review 2013 May. https://hbr.org/2013/05/why-the-lean-start-up-changes-everything.
Brettel, M., Friederichsen, N., Keller, M., & Rosenberg, M. (2014). How virtualization, decentralization and network building change the manufacturing landscape: An Industry 4.0 Perspective. International Journal of Mechanical, Industrial Science and Engineering, 8(1), 37-44. http://waset.org/Publication/9997144.
Computer Science and Control (2017). Industry 4.0 National Technology Platform Survey. www.i40platform.hu
European Commission (2018). The startup Europe Ecosystem. Analysis of the Startup Europe projects and of their beneficiaries. JRC Technical Reports. https://www.researchgate.net/publication/324170022_The_Startup_Europe_Ecosystem_Analysis_of_the_Startup_Europe_projects_and_of_their_beneficiaries
Government of Hungary (2016). Digital startup strategy of Hungary. http://www.kormany.hu/download/d/8c/e0000/Magyarorsz%C3%A1g%20Digit%C3%A1lis%20Startup%20Strat%C3%A9gi%C3%A1ja.pdf
Hermann, M., Pentek, T., & Otto, B. (2016). Design principles for industry 4.0 scenarios. In: System Sciences (HICSS), 2016 49th Hawaii International Conference on. IEEE, 3928-3937. https://doi. org/10.1109/HICSS.2016.488.
Heynitz, H.v., Bremicker, M., Amadori, D. M., & Reschke, K. (2016). The factory of the future. KPMG AG, Germany https://assets.kpmg.com/content/dam/ kpmg/es/pdf/2017/06/the-factory-of-the-future.pdf
Hofmann, E., & Rüsch, M. (2017). Industry 4.0 and the current status as well as future prospects on logistics. Computers in Industry, 89, 23-34. http://dx.doi.org/10.1016/j.compind.2017.04.002.
Horvath, D., & Szabó, Zs. R. (2019). Driving forces and barriers of Industry 4.0: Do multinational and small and medium-sized companies have equal opportunities? Technological Forecasting & Social Change 146, 119-132. https://doi.org/10.1016/j.techfore.2019.05.021
Hortovanyi, L., & Vilmanyi, M. (2018). Üzleti stratégiák átalakulása a digitalizáció forradalmának forgatagában. In: Horvath, D. (Eds.) A stratégiai menedzsment legújabb kihívása: a 4. ipari forradalom (pp. 1-4). ISBN 978-963-503-741-4. Budapesti Corvinus Egyetem
Kozma, M., & Sass, M. (2019). Magyar “nemzetközi új vállalatok”. Piacválasztás és a hálózatok szerepe a korai nemzetköziesedésben. Vezetéstudomány 50(3). ISSN 0133-0179 10.14267/VEZTUD.2019.03.06
Kovács, O. (2017a). Az Ipar 4.0 komplexitása I. Közgazdasági Szemle 64(7-8), 823-851. https://doi.org/10.18414/KSZ.2017.9.970
Kovács, O. (2017b). Az Ipar 4.0 komplexitása II. Közgazdasági Szemle 64(7-8), 970-987. https://doi.org/10.18414/KSZ.2017.9.970
Makra, Zs. (2009). A technológiai vállalkozások létrejötte, növekedése és gazdasági szerepe a szakirodalom tükrében. Közgazdasági Szemle, 56(2), 176–186.
McKinsey & Company (2018). Átalakuló munkahelyek: az automatizálás hatása Magyarországon. https://www.mckinsey.com/~/media/McKinsey/Locations/Europe%20and%20Middle%20East/Hungary/Our%20Insights/Transforming%20our%20jobs%20automation%20in%20Hungary/Automation-report-on-Hungary-HU-May24.ashx
Müller, J., Dotzauer, V., & Voigt, K. I. (2017). Industry 4.0 and its impact on reshoring decisions of German manufacturing enterprises. In: Supply Management Research. Wiesbaden: Springer, Gabler, 165-179. 10.1007/978-3-658-18632-6_8.
Nagy, J. (2017). Az Ipar 4.0 fogalma, összetevői és hatása az értékláncra. Budapest Corvinus Egyetem műhelytanulmány. HU ISSN 1786-3031 http://unipub.lib.uni-corvinus.hu/3115/
Nagy, J. (2019). Az Ipar 4.0 fogalma és kritikus kérdései – Vállalati interjúk alapján. Vezetéstudomány 50(1), ISSN 0133- 0179 10.14267/ VEZTUD.2019.01.02, 14-26. http://unipub.lib.uni-corvinus.hu/3869/1/VT_2019n1p14.pdf
OECD (2018a). Strengthening SMEs and entrepreneurship for productivity and inclusive growth. SME Ministerial Conference 2018 February 22-23 Mexico City.
OECD (2018b). Enabling SMEs to scale up. Discussion Paper. SME Ministerial Conference 2018 February 22-23 Mexico City.
OECD (2018c). Enhancing SME access to diversified financing instruments. Discussion Paper. SME Ministerial Conference 2018 February 22-23 Mexico City.
OECD (2018d). Fostering greater SME participation in a globally integrated economy. Discussion Paper. SME Ministerial Conference 2018 February 22-23 Mexico City.
Porter, M. E., & Heppelmann, J. E. (2014). How smart, connected products are transforming competition. Harvard Business Review, 92(11), 64-88.
Porter, M. E., & Heppelmann, J. E. (2015). How smart, connected products are transforming companies. Harvard Business Review, 93(10), 96-114.
Prause, G. (2015). Sustainable business models and structures for Industry 4.0. Journal of Security and Sustainability Issues 5(2), 159–169. https://doi.org/10.9770/jssi.2015.5.2(3)
PWC (2016). Industry 4.0: Building the digital enterprise. https://www.pwc.com/gx/en
/industries/industries-4.0/landing-page/industry-4.0-building-your-digital-enterprise-april-2016.pdf
PWC (2018a). Global Digital Operations Study 2018 - How industry leaders build integrated operations ecosystems to deliver end-to-end customer solutions. https://www.strategyand.pwc.com/media/file/Global-Digital-Operations-Study_Digital-Champions.pdf
PWC (2018b). Industry 4.0: The perspective of early stage and scale-ups in Belgium. https://www.pwc.be/en/documents/20181022-industry-4-0-report-start-ups-scale-ups.pdf
Szabó, Zs. R., Horváth, D., & Hortoványi, L. (2019). Hálózati tanulás az ipar 4.0 korában. Közgazdasági Szemle 66(1), 72–94. https://doi.org/10.18414/KSZ.2019.1.72
Szalavetz, A. (2016). Az ipar 4.0 technológiák gazdasági hatásai ‒ Egy induló kutatás kérdései. Külgazdaság, 60(7-8), 27-50.
Vecsenyi, J. (2011). Kisvállalkozások indítása és működtetése. Perfekt Kiadó Budapest.
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2019-12-30
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The interpretation of Industry 4.0 by Hungarian technology-oriented startups. (2019). Timisoara Journal of Economics and Business, 12(2), 149-164. https://www.tjeb.ro/index.php/tjeb/article/view/324
