PETRESCU, Maria. “The Effect of Socialization and Maven Characteristics on Viral Advertising”. Timisoara Journal of Economics and Business 11, no. 1 (February 21, 2019): 1-20. Accessed February 26, 2020. https://www.tjeb.ro/index.php/tjeb/article/view/TJEB-vol11-2018-iss1-art1-PETRESCU.